Just as with any other branding element, your domain name helps to shape your company’s identity. io Domain Speaks Volumes About Your Company The tech spaced claimed it as a representation of I/O, and it’s now the top-level domain for numerous successful startups. However, Google recognizes it as a generic TLD because it’s used as more than a country code.
#.io domain code
io domain was originally assigned as a country code top-level domain for the British Indian Ocean Territory. The top-level domain ( TLD) is the part of the domain after the dot, such as the familiar “.com.” Descriptive domains give you more choices, such as “.computer,” “.software,” “.technology,” and the trending “.io.” However, a business without brand recognition may be doing itself a disservice by forcing potential users to have to try too hard to understand what their products do.Ī better solution is to use a descriptive domain. They choose unique names in an attempt to rise above the competitive fray and capture attention. On the other hand, you may find the name is available but held by a domain speculator who may be willing to part with it for tens of thousands of dollars or more.Īt this point, some startups go another way. If you’re in the midst of making this decision, you’ve probably discovered. One of the first decisions a startup needs to make before launch is its name, and specifically, what its domain name will be. Who doesn’t know what SAP or Salesforce does? But a startup with little brand recognition needs a different strategy. Established companies can rely on well-known brands to get that message across. Making a sale requires capturing the buyer’s attention and communicating your application’s capabilities and value.
Digital branding has become key to a successful business – even more so for SaaS companies with “download now” buttons that can capture sales at the precise moment buyers find the solutions they need. Forrester Research reports that 74 percent of B2B buyers research products via web search before they buy.
#.io domain software
The Software as a Service (SaaS) model has shifted the B2B buyer’s journey from meetings with sales reps to searching for software online. Have you noticed that some of your competitors are launching their websites with an.
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